The Banking Executive Magzine - July 2025 Issue

Bank Muscat vention and Exhibition Centre. This year’s edition will be attended by more than 300 local and interna- tional organisations, government en- tities and corporates. Bank Muscat will showcase its long-standing jour- ney in advancing digital banking services, beginning with the opti- mization of internal processes and culminating in a diverse array of products and services that deliver di- rect benefits to customers. The COMEX Global Technology Ex- hibition serves as a premier platform for cutting-edge technology, offering local and international companies and institutions the opportunity to showcase their latest advancements in innovation. This exhibition also acts as a vital forum for professionals and enthusiasts in artificial intelli- gence and cybersecurity, featuring a range of engaging activities, includ- ing specialized workshops focused on advanced technologies. Bank Muscat participates annually in the COMEX Global Technology Ex- hibition, viewing it as an invaluable opportunity to highlight its pioneer- ing role in advancing digital banking services. This event allows the Bank to introduce visitors to the mecha- nisms behind the major platforms and devices they use daily, enhanc- ing their understanding and simplify- ing complex underlying processes. The Bank’s stall is thoughtfully de- signed to showcase its expertise and illuminate the key services devel- oped to enhance customer experi- ence and facilitate seamless financial transactions, wherever they are. Digital transformation has signifi- cantly advanced financial inclusion. In parallel, the Bank's recent devel- opments over the past few years have enabled customers to access services more quickly and conveniently through Internet Banking, Mobile Banking, and a dedicated Contact Centre, as well as over 900 ATMs and CDMs across the country. These enhancements have provided corpo- rates with the tools to streamline transactions, boost productivity, re- duce data entry errors, and improve security, delivering tangible benefits for customers. Bank Muscat’s many achievements have been well recognised over the past four decades. Recently, the Bank received the Best Bank in Oman Award from Global Finance, was named the Best Digital Bank in Oman by Euromoney. The Bank will continue to provide all support to both companies and institutions by providing the best technology-based services that are in line with its cus- tomer-centric vision. ISSUE 199 JULY 2025 the BANKING EXECUTIVE 49