The Banking Executive Magazine- June 2026 Issue

ADCB Egypt, EFG Hermes ADCB Egypt, EFG Hermes TEAM UP TO LAUNCH 1ST MONEY MARKET FUND ADCB Egypt has entered into a strategic partnership with EFG Her- mes, a unit of EFG Holding, to launch the bank’s first mutual fund in the Egyptian market. The lender has appointed EFG Her- mes Asset Management to manage its inaugural investment product, which is designed to provide clients with a low-risk, highly liquid invest- ment option. The ADCB Money Market Fund, Zayed Kol Youm, provides offering daily subscription and redemption features to support efficient cash man- agement and competitive short-term returns. It is designed to meet the evolving financial needs of the bank's customers by providing a flexible and accessible investment vehicle. The launch backs ADCB Egypt's strategy to diversify its investment of- ferings, marking the beginning of a broader collaboration between the two institutions. Meanwhile, ADCB Egypt is working to integrate the fund into its digital banking channels, including its web- site and mobile application, allowing clients to subscribe and manage their investments seamlessly. Under this partnership, ADCB Egypt and EFG Hermes seek to explore fur- ther opportunities to introduce new funds across various asset classes. Nabil Moussa, Head of Asset Man- agement Egypt, EFG Hermes, com- mented: “By combining our asset management expertise with ADCB Egypt’s strong client franchise, we aim to provide a reliable and effi- cient product that supports clients’ liquidity needs while laying the groundwork for future product devel- opment.” From her side, Rania Hassan, Chief Treasury & Investment Officer at ADCB Egypt, said: “Partnering with EFG Hermes allows us to leverage their proven track record and expert- ise in managing high-quality invest- ment products. We see this as the beginning of a long-term collabora- tion, with further opportunities to in- troduce new investment solutions that cater to our clients’ evolving needs.” the BANKING EXECUTIVE 38 ISSUE 210 JUNE 2026