The Banking Executive Magazine - September 2025 Issue

ISSUE 201 SEPTEMBER 2025 the BANKING EXECUTIVE 51 FinTech and AI Chornicle The partnership aims to co-develop advanced solutions that reflect the complexity and richness of the re- gion’s linguistic landscape, support- ing more than 25 distinct Arabic dialects intella, the deep-tech leader in Ara- bic-first speech intelligence, joined forces with Visa to revolutionize con- versational AI for financial institu- tions across the MENA region, according to a press release. The partnership aims to co-develop advanced solutions that reflect the complexity and richness of the re- gion’s linguistic landscape, support- ing more than 25 distinct Arabic dialects. The collaboration will provide Visa’s network with access to intella’s full product ecosystem, beginning with intellaCX, which turns unstructured call data into strategic assets for com- pliance, agent performance, and product development. It will also pave the way for the adoption of Ziila, intella’s advanced AI agent, to create next-generation, seamless customer experiences.. Nour Taher, Co-Founder and CEO of intella, commented: "We are not just providing a tool; we are unlocking the real voice of the customer for the entire regional banking ecosystem. This collaboration will empower fi- nancial leaders to make strategic de- cisions with unprecedented clarity, driving growth and innovation based on every customer conversation." Basma Berti, VP for Visa Consulting & Analytics, said: “Together, we are shaping a powerful unified solution that will empower financial institu- tions to deliver truly localized and innovative customer experiences at scale, supporting growth and trans- formation throughout the region." Intella recently secured $12.50 mil- lion in an oversubscribed Series A round led by Prosus, 500 Global, Wa’ed Ventures, Hala Ventures, Idrisi Ventures, and HearstLab. VISA, INTELLA PARTNER TO DELIVER ARABIC-FIRST CONVERSATIONAL AI ACROSS MENA