The Banking Executive Magazine - September 2025 Issue

Wink Neo “Wink Neo” EARNS AN AWARD AS BEST DIGITAL BANK IN LEBANON AT THE MIDDLE EAST NATIONAL BUSINESS AWARDS 2025 Mrs. Randa Bdeir, deputy general manager at Credit Libanais bank and founder of “Wink Neo” platform re- ceived an award for Best Digital Bank of 2025 during a ceremony or- ganized by the Middle East National Business Awards at the Conrad Dubai Hotel. This event recognized local and international companies across various fields including bank- ing, hospitality, manufacturing, travel, technology, and more with the aim of highlighting their achieve- ments and contributions to develop- ment and innovation in the region. This achievement represents a major milestone in the bank’s path toward innovation, as it continues to invest in advanced digital solutions to en- hance customer experience and pro- vide modern banking services that meet global standards. “Wink Neo”, the first Real digital bank in Lebanon with a back office platform that offers plug-and-play feature across three workflows: a wallet for individuals to manage their finances simply and securely; a back-office solution for companies and fintechs to issue their own co- branded cards and access a full suite of financial services and a white- label model for large institutions such as banks, syndicates, and uni- versities to launch their own branded wallets while ensuring compliance and optimized performance. MRS. RANDA BDEIR SAID: “The launch of Wink Neo came in response to the vison of the new gen- eration that prefers digital solutions, and to meet the needs of the un- banked population, which has grown significantly as a result of the economic crisis in Lebanon Where many customers lost trust in the tra- ditional banking system and looking to independent and secure financial solutions”. Bdeir added: “This award strengthens Wink Neo’s position as a pioneer in Lebanon’s digital transformation journey and accelerates its path to- ward services expansions such as SMEs, microfinance and more. Wink Neo journey is still in its early stages, and the coming phase will Bring enhanced development and in- novation in line with sustainable growth principles and dedicated to supporting the national economy.” the BANKING EXECUTIVE 16 ISSUE 201 SEPTEMBER 2025