The Banking Executive Magazine - November 2024

Gulf Bank Gulf Bank HIGHLIGHTS ITS PIONEERING ROLE IN CORPORATE SOCIAL RESPONSIBILITY As part of its ongoing commitment to fostering collaboration with the academic community, Gulf Bank's Chief Marketing Officer, Mrs. Najla Aleisa, delivered a lecture at a sem- inar organized by Kuwait Univer- sity's College of Administrative Sciences. The discussion focused on the significance of Corporate Social Responsibility (CSR) and its pivotal role in societal development. During the seminar, Mrs. Al-Essa highlighted Gulf Bank’s community initiatives from this year, emphasiz- ing the crucial role that banks, par- ticularly Gulf Bank, play in driving sustainable development and sup- porting social projects that enhance living standards and embed sustain- ability principles within the commu- nity. Mrs. Aleisa highlighted Gulf Bank’s commitment to sustainability, citing the bank's annual sustainability re- ports and the launch of its ambitious Environmental, Social, and Gover- nance (ESG) strategy for 2024-2030, which serves as a roadmap for the next six years. “Corporate Social Responsibility is not merely an ethical principle; it is an integral part of Gulf Bank’s strat- egy. We aim to build strong, long- term relationships with our customers and the community, while also nurturing and supporting young talent,” Mrs. Aleisa stated. She added, “At Gulf Bank, we take pride in our strong connection with the community, whether through active participation in events or en- gagement across social media plat- forms.” Since the start of this year, Gulf Bank has launched several community initiatives, including sponsoring the 10th edition of the Gulf Bank 642 Marathon, Kuwait's only interna- tionally recognized marathon. The bank also supported the “Company Program” competition organized by INJAZ Kuwait for the 18th consecu- tive year and hosted the third edi- tion of the Datathon competition, empowering data specialists and students. Additionally, Gulf Bank sponsored the “Kalimtain” forum, which focuses on empowering Kuwait's creative industries. Mrs. Aleisa also reflected on Gulf Bank’s impactful Ramadan initia- tives, which included distributing thousands of Iftar meals, launching a Ramadan food package cam- paign, donating to those affected by the conflict in Gaza, and organizing the “Nuqsat Al-Khamees” to support small and medium-sized enterprises (SMEs). the BANKING EXECUTIVE 58 ISSUE 190 NOVEMBER 2024