The Banking Executive Magazine - May 2024 Issue

AL SALAM Al Salam LAUNCHES DIGITAL DRIVE FOR TAKAFUL PRODUCT IN BAHRAIN Al Salam Bank has announced the launch of its new digital campaign for the Al Salam Takaful product in collaboration with Solidarity Bahrain. The initiative enables clients to lever- age dedicated digital Takaful services through the bank’s mobile applica- tion, promoting the adoption of its convenient digital banking solutions. The campaign started yesterday and will incentivise the first 700 clients who obtain either home Takaful in- surance through the bank’s mobile application with 300 bonus loyalty points, while clients who issue motor Takaful insurance will receive 1,000 bonus loyalty points. An exclusive BD10 discount on motor Takaful insurance will also be offered to clients who complete an exclusive Takaful products survey on the mobile application. This new digital campaign builds upon last year’s successful collabo- ration between Al Salam Bank and Solidarity Bahrain which enabled clients to obtain their desired Takaful insurance policy through the bank’s branches or self-service platforms. The current campaign extends these products to all clients who use the Al Salam Bank mobile application to apply for its comprehensive range of Takaful insurance services including Home Takaful Insurance, Motor Takaful Insurance, Travel Takaful In- surance, Domestic Helper Takaful In- surance, and Personal Accident Takaful Insurance. Commenting on the occasion, Al Salam Bank head of retail banking Mohammed Buhijji said, “We con- tinuously strive to fulfil the diverse needs of our valued clients. This commitment fuels our pursuit of part- nerships that support this objective. We are delighted to collaborate with Solidarity Bahrain, a leader in the re- gion’s insurance sector. Through this campaign, we aim to incentivise clients with exclusive dis- counts and reward points for em- bracing digital Takaful services through our mobile application. This initiative also aligns with our sustainability goals as it encourages the adoption of digital banking serv- ices and minimises paper transac- tions.” The campaign underscores Al Salam Bank’s commitment to empowering clients with the flexibility and con- venience of its mobile application’s cutting-edge functionalities. Clients can seamlessly address their Takaful insurance needs anytime, anywhere, with immediate and has- sle-free processing available around the clock, seven days a week. the BANKING EXECUTIVE 30 ISSUE 185 MAY 2024