The Banking Executive Magazine - May 2021

Jensen Matthews PR Jensen Matthews PR ANNOUNCES THE ADOPTION OF BLOCKCHAIN DIGITAL ASSET MANAGEMENT TO SAFEGUARD CLIENT PRIVATE DATA Public Relations and Communica- tions firm, Jensen Matthews PR has announced the adoption of blockchain technology to implement digital asset management solutions to safeguard client private data, product development patents, media files, and confidential documents. With blockchain applications grow- ing fast as a viable digital adoption solution, it becomes the next big thing in technology for competitive businesses and as an organisation and leader in the industry, Jensen Matthews is ready to set the pace with the latest innovation within the space. The blockchain digital asset manager will be implemented gradually start- ing July 2021 and is meant to create a network of the highest trust in client sensitive digital data manage- ment. The cutting-edge PR blockchain so- lution will be implemented in part- nership with a reputable Singaporean Firm. Jensen Matthews PR becomes one of the first Public Relations firms in the industry to adopt a rapidly de- veloping technology to align to the future market demands, and data protection essentially for clients working in highly classified indus- tries such as technology develop- ment, fintech, AI, healthtech, and cybersecurity. According to Founder and Executive Director of Jensen Matthews PR Loredana Matei – “the evolution of the blockchain ecosystem is gradu- ally disrupting the world’s technol- ogy and financial systems changing how payments, storage, cybersecu- rity and data privacy are done for- ever. The current decentralized financial dispensation is making transactions more secure, accessible and very transparent and we aim to replicate similar benefits in our in- dustry. Traditionally known methods of data safeguarding are now evolv- ing with having access to spectacular technological advancements; hence being a pacesetter within the global Public Relations and Communica- tions space, Jensen Matthews is happy to spearhead this drive. Our clients are our priority and we make sure that we safeguard their private corporate and product data at all times.” Jensen Matthews PR is on a mission to bring ethics back in communica- tion, help enterprises achieve trans- parent and efficient communication and be the voice for change-makers. ISSUE 149 MAY 2021 the BANKING EXECUTIVE 15