The Banking Executive Magazine - March 2024 Issue

Gulf Bank In its commitment to providing the best products and services to all customer segments, Gulf Bank offi- cially launched the Neo kids sav- ings account during a special event organized by the bank on the occa- sion of Gargai’an, at Homz Mall, in the presence of a large number of bank officials and a gathering com- prising both children and parents. On this occasion, Najla Al-Eisa, Deputy General Manager of Con- sumer Banking at Gulf Bank's Mar- keting Department, said, "We are delighted to launch the Neo savings account for children, which is the revamped version of the 'Nassour' account. This corresponds with the substantial advancements observed by the bank and its commitment to delivering high-quality products and services.” She highlighted Gulf Bank's ac- knowledgment of the importance of initiating connections with cus- tomers at a young age to promote fi- nancial inclusion across society and raise awareness about the impor- tance of saving. The Neo account, which offers two aesthetically de- signed cards in either red or blue to cater to both boys and girls, comes with exclusive benefits aimed at motivating them to save. She explained that the Neo account provides a simple and secure way for parents to build their children's financial future, helping them learn the value of saving and financial re- sponsibility from an early age. It is worth noting that the account is suitable for all children up to the age of 14, and parents can open the account without a minimum bal- ance or fees at all Gulf Bank branches. Al-Eisa mentioned that Gulf Bank's efforts do not stop at providing the best and most advanced banking solutions and services to all cus- tomers, especially children. These efforts reflect the bank's ongoing commitment to solidifying its lead- ing position in Kuwait as a bank of the future. She further highlighted Gulf Bank's diverse range of savings accounts tailored to meet the needs of vari- ous segments of society. These in- clude electronic savings accounts, Gulf savings accounts, golden in- vestor accounts, and the Al-Danah Millionaire account. The Al-Danah account offers the world’s largest prize linked to a bank account, with a value of KD 2 million in the an- nual draw, and KD 1 million in the semi-annual draw, alongside monthly and quarterly draws. Al-Eisa concluded her statement by extending an invitation to all cus- tomers to enjoy a unique experi- ence and high-quality digital services. Gulf Bank distinguishes it- self as one of the most user-friendly, efficient, and best financial institu- tions in the local banking sector, equipped with new technology that exceeds customer expectations. It's also worth mentioning that the Neo Gargai’an celebration wit- nessed a large turnout of parents with their children, who enjoyed various activities, diverse perform- ances, and games. Gulf Bank's vision is to be the lead- ing Kuwaiti Bank of the Future. The Bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee’s role in delivering cus- tomer excellence and serving the community at large. With its exten- sive network of branches and inno- vative digital services, Gulf Bank is able to give its customers the choice of how and where to conduct their banking transactions, all while en- suring a simple and seamless bank- ing experience. Gulf Bank is committed to main- taining robust developments in sus- tainability at environmental, social and governance levels through di- verse sustainability initiatives, strategically selected to benefit the Bank both internally and externally. Gulf Bank supports Kuwait Vision 2035 “New Kuwait” and works with various parties to achieve it. ISSUE 183 MARCH 2024 the BANKING EXECUTIVE 27

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