The Banking Executive Magazine - March 2022 Issue

Tiktok for Banking and Finance additional filters, voiceovers and more. 8. Add a caption or hashtags, tag friends, add a URL or toggle vari- ous privacy options on or off. 9. Post by tapping Post! Step 3. Add TikTok effects TikTok’s editing effects are a huge part of the app’s appeal. With built- in filters, effects and graphic ele- ments, it’s simple to compose a masterpiece. 1. Tap the + icon to start making your video. 2. Tap the Effects menu to the left of the record button. 3. Scroll to the right to explore the different subcategories of effects, from Animals to Funny. Tap any of the effects to preview how they will look on camera. 4. Under the Green Screen section, there is a variety of different ways to layer video over top of a fake background. 5. When you have found the effect you would like to try, tap out of the effects menu and use the record button to capture your scene. Step 4. Use TikTok popular editing features • The green screen tool: Tap the Ef- fect button to the left of the record button and find the green screen tab. There are many different styles, but they all layer a fresh video of you in front of a fake background. You can record a video, and then use that as the green screen backdrop. • TikTok duets: The TikTok duet tool allows you to share a split screen with another user’s content to sing along, dance along. To duet with a video, tap the share button on the right-hand side of a video and tap Duet. • Adding text: You can add text on the final editing screen. • Appearing, disappearing or trans- forming: These are popular editing features of TikTok. • Cloning: TikTok is always introduc- ing new effects, filters and features like clone photo effect. The Dis- cover tab let you discover the newly introduced effects to TikTok. Step 5. navigate TikTok The five icons across the bottom of your screen are used to navigate Tik- Tok. These icons are: • Home: Tap on this icon to watch a stream of TikTok content from other users. In the For You tab, you will be delivered fresh content from across the app that the TikTok algorithm thinks you might like. You can Swipe over to the Follow- ing tab to view a stream of content exclusively from people you fol- low. • Discover: This icon is used to share trending hashtags that you can ex- plore and to search for specific content, users, songs or hashtags. • Create (the plus button): Tap this icon to access the recording screen and create a TikTok. • Inbox: The inbox includes notifica- tions about new followers, likes, comments, mentions and more. Tap the All activity menu at the top to filter by specific notification type. • Me: The Me icon leads to your pro- file. You can tap the Edit profile button to make changes, or tap on the three dots in the top right to ac- cess TikTok’s settings and privacy menu. You can edit profile option like TikTok username. Step 6. Find friends on TikTok One way to find your friends on Tik- Tok is to connect your profile to your contact list or Facebook account. • Go to the Me tab (the bottom right corner). • Tap the human and a plus sign icon in the top left corner. • Choose to invite friends directly, connect with your phone’s contact list or connect with your Facebook friends list. • To turn off contact sync, you can always go back into your phone’s privacy settings and turn off con- tact access for TikTok. Another way to find friends is to search for their usernames. Go to the Discover tab and type a name. You can also scan your friend’s Tik- Code. This is a unique QR code built right into users’ profiles. Step 7. Engage with other users on TikTok Interacting with other users is a criti- cal part of any successful TikTok mar- keting strategy. On every video, you will find a menu of icons on the right-hand side that allow you to engage and interact with other TikTok users. • Tap the profile icon to go to the user’s profile. • Tap the heart icon to like a video. • Tap the speech bubble icon to leave a comment or read com- ments. • Tap the arrow icon to share the video with a friend, save it, use the same effect on your own video, or duet or stitch the video to your own fresh take. • Tap the spinning record icon to see which song is being used in the video and explore other TikToks that use the same clip. TIKTOK THE FASTEST GROWING SOCIAL MEDIA APP According to Influencer Marketing hub, TikTok is the Fastest Growing Social Media App. The global TikTok facts are: • Fastest growing social media plat- form in the world, available in 155 countries • 2 billion downloads worldwide by April 2020 • Over 800 million active users • 41% of users are aged between 13 and 23 • 90% of users visit the App several times a day, spending on average 52 minutes a day on the App In United Kingdom UK, T ikTok facts are: • TikTok has over 3.7m active users and is set to reach 10m by 2021 • 26% of active users are aged 18-24 ISSUE 159 MARCH 2022 the BANKING EXECUTIVE 11