The Banking Executive Magazine - June 2025 Issue

National Bonds App National Bonds App RELAUNCH DRIVES 67% SURGE IN REGULAR SAVERS In a bold step toward redefining how the UAE saves and invests, National Bonds, the UAE’s leading Sharia compliant savings and investment company, has reported impressive results following the relaunch of its mobile application. Just three months post-launch — compared to the pre- ceding three months— the app has emerged as a powerful digital tool driving a 67% surge in regular savers and marking a major milestone in the company’s digital transformation journey. The numbers paint a compelling pic- ture: a 149% surge in fixed term sav- ings plans, a 31% rise in newly onboarded customers, a 40% in- crease in sales, and a 31% uptick in number of transactions. These figures reflect a growing demand for seam- less, smart savings solutions and un- derscore how technology is reshaping everyday financial habits empowering users to take greater control of their financial futures. At the core of this success is a simple but powerful truth: people are seek- ing smarter, more personalized ways to secure their financial future and the new National Bonds experience rises to meet that demand. The re- designed app features an intuitive in- terface, enhanced navigation, and intelligent tools that make saving not only easier, but more engaging. Cus- tomers can now seamlessly track their portfolios, view profit projec- tions, manage fixed-term plans, and even connect directly with relation- ship managers for real-time support. These enhancements reflect National Bonds’ commitment to innovation and align with both its long term dig- ital strategy and the UAE’s broader vision for digital transformation and responsible AI integration in the fi- nancial sector. Commenting on the results, Rehab Lootah, Deputy Group CEO of Na- tional Bonds, said: “This growth in digital adoption is more than just a trend, it’s a powerful validation of our customer first strategy. We’ve al- ways placed the customer at the heart of every innovation, and the enhanced app is a direct reflection of that ethos. By blending simplicity, in- telligence, and accessibility, we’re helping individuals take greater con- trol of their financial futures. As we continue to invest in AI-enabled, user-focused solutions, we remain committed to delivering intuitive, se- cure, and inclusive financial tools, fully aligned with the UAE’s broader digital transformation and responsi- ble AI vision.” Beyond its enhanced functionality, the app offers users exclusive in-app campaigns and rewards including coveted prizes such as iPhones, cash rewards, and double entries into Na- tional Bonds’ AED 36 million Re- wards Program. These incentives are more than just perks, they are inte- gral to National Bonds’ mission to make financial wellbeing engaging, rewarding, and accessible to all. As digital adoption accelerates across the region, National Bonds re- mains committed to financial em- powerment through innovation. The success of the revamped app repre- sents not only a product relaunch but a reimagined future one where every UAE resident is equipped with smart tools to save consistently and live more securely. the BANKING EXECUTIVE 12 ISSUE 198 JUNE 2025 Rehab Lootah Deputy Group CEO of National Bonds