The Banking Executive Magazine - January 2023 Issue

National Bank of Fujairah National Bank of Fujairah Partners with Lune Technologies The National Bank of Fujairah (NBF), has signed a partnership agreement with Lune Technologies, an Emirati financial data analytics company to develop and deploy its pioneering Lune Data Enrichment and Insights Platform. Lune will be deploying its Lune In- sights solution, which leverages pro- prietary machine learning technology to convert raw customer payment and transaction data into valuable data points, enabling NBF to provide hyper-personalized, high- value financial services to its cus- tomers in the UAE. Lune Insights empowers financial in- stitutions to gain an in-depth analysis of customer spending habits and cus- tomer priorities, while empowering customers to understand their spend- ing more clearly and enhance their financial awareness. "We’re thrilled to be partnering with NBF," said Helal Tariq Lootah, Co- Founder of Lune. “Our joint aim is to democratize financial data by pro- viding end-users with the insights they need to make better spending decisions in the UAE.” “This partnership with NBF demon- strates the commitment of Lune, NBF and the UAE to provide quality finan- cial services to customers in the UAE” Alexandre Soued, Lune’s Co- founder added. Vince Cook, Chief Executive Officer, National Bank of Fujairah, said: “We are delighted to partner with Lune Technologies to help provide our customers both deeper, actionable insights into their spending patterns, as well as more personalized finan- cial advice to them. This latest part- nership aligns perfectly with our strategy of introducing cutting edge digital solutions in areas where they can really add value and enhance the customer experience” NBF continues to seek to be a part- ner for its customers, rather than just a provider. This means looking be- yond its products and services, to help customers develop financial lit- eracy through budgeting tips or cy- bersecurity advice, in order to help them achieve their financial goals. It also means balancing digital solu- tions with continuing human interac- tion. The new partnership with Lune extends and enhances this approach to customer service. ISSUE 169 JANUARY 2023 the BANKING EXECUTIVE 51