The Banking Executive Magazine - February 2023 Issue

Emirates NBD Securities, a leading brokerage firm in the UAE, has part- nered with Abu Dhabi Securities Ex- change (ADX) to provide traders with instant access to the exchange’s listed companies, enabling it to offer instant trading account opening and digital onboarding to another UAE stock exchange. The partnership will allow more than one million Emirates NBD customers to start trading instantly on ADX and support the buoyant demand for ADX listed companies. Investors will be able to kickstart their trading jour- ney through a simple three-step process which will provide instant National Investor Number (NIN), trading account and investor ac- count. This will eliminate the need to print, sign, scan and e-mail docu- ments. The initiative supports ADX’s strategy of leveraging digital solutions to widen its investor base and to en- hance market liquidity. Trading value on the ADX reached AED 450 billion in 2022, an increase of almost 21.9 percent from 2021, supported by a series of listings and increased inter- national investor participation. Meanwhile, the benchmark FADX 15 Index gained 22.6 percent in 2022, making it the best performing index in the Arab world. Commenting on the announcement, Ahmed Al Qassim, Group Head of Wholesale Banking, Emirates NBD, said, “Emirates NBD Securities is de- lighted to partner with ADX to offer investors quick and easy access to the dynamic companies traded on the exchange, enabling us to provide instant access to both of the UAE’s stock markets. Our end-to-end digital investor onboarding platform will now enable our customers to start trading instantly on two of the re- gion’s top three stock exchanges by market capitalization. With this part- nership, our digital onboarding plat- form, IPO subscription facility and NIN generation service, we are the only regional bank to offer UAE in- vestors an all-inclusive package to trade with ease on the UAE’s bur- geoning capital markets. We are con- fident that our efforts will increase the flow of capital into regional mar- kets, enhance market liquidity and reinforce the UAE’s position as the region’s leading financial center and hub for technological innovation.” Saeed Hamad Al Dhaheri, Managing Director and Chief Executive Officer of the ADX, added, “We are pleased to partner with Emirates NBD Secu- rities to facilitate access to the ADX, one of the world’s fastest growing and best-performing exchanges. Working with partners to facilitate access to the unique growth oppor- tunities that companies listed on the ADX offer reinforces our strategy of creating a dynamic capital market. We will continue to actively promote the listings pipeline and introduce products and services that will fur- ther enhance our offering.” Emirates NBD Securities recently in- troduced digital onboarding website also provides access to advanced trading platforms and applications. Investors can also maximize their re- turns with THARAA', an innovative Emirates NBD loyalty program that rewards every executed trade. As members of the Emirates NBD banking Group, Emirates NBD Secu- rities customers enjoy additional benefits such as the ability to manage the proceeds of their trades in real- time through their personal Emirates NBD bank account, a multi-purpose settlement account with an Emirates NBD debit card, and the ability to in- vest in Shari’ah-compliant shares through the bank’s Investment Murabaha platform. the BANKING EXECUTIVE 36 ISSUE 170 FEBRUARY 2023 EMIRATES NBD PARTNERS WITH ADX TO OFFER INSTANT TRADING ACCESS