The Banking Executive Magazine - August Issue 2022

ADIB Egypt ADIB EGYPT, SIMPLIFI PARTNER TO BOLSTER DIGITAL PAYMENT SYSTEM IN EGYPT Abu Dhabi Islamic Bank Egypt (ADIB) has partnered up with Sim- pliFi, a Cards as a Service (CaaS) platform for banking and fintech in- dustries in MENA and Pakistan, to bolster the digitalization of payment for companies in Egypt. Under this partnership, both ADIB Egypt and SimpliFi will jointly coop- erate to help companies issue scheme-enabled prepaid cards by cutting cost to launch and time to market, with SimpliFi bringing its in- novative CaaS model to Egypt, along with ADIB-Egypt’s expertise in digital banking. Through this collaboration, ADIB Egypt seeks to continue expanding its portfolio of digital solutions to cus- tomers, particularly companies. This will enable the bank’s customers to issue and manage their own card programs. ADIB Egypt is an EGX-listed bank that operates within the provision of retail, corporate, and investment banking services through a network of 69 branches located across Egypt. ISSUE 164 AUGUST 2022 the BANKING EXECUTIVE 39