The Banking Executive Magazine - August 2024 Issue

KIB KIB BOOSTS BANKING CULTURE AMONG ASSIMA MALL VISITORS AND INTRODUCES THEM TO DIVERSE PRODUCTS AND SERVICES Kuwait International Bank (KIB) an- nounced the setup of a special booth at Assima Mall with the aim of rais- ing banking awareness and financial literacy among community mem- bers. This effort aligns with KIB's on- going and dedicated initiatives to support the directives and recom- mendations of the “Let's Be Aware” (Diraya) financial awareness cam- paign, launched by the Central Bank of Kuwait (CBK) and the Kuwait Banking Association (KBA) in coop- eration with local banks. It also comes as part of KIB’s commitment to its leading role in guiding cus- tomers, helping them make sound fi- nancial decisions, and protecting the security of their banking data. In this regard, Mariam Al-Nasser, Area Manager of Retail Banking at KIB, said: “We at KIB are proud to be an integral part of the sustainable de- velopment plans in our community. We are always pleased to contribute to spreading financial literacy and raising awareness among customers and community members about the importance of safeguarding their fi- nancial and personal information. This is especially crucial amid the in- creasing instances of fraud, phishing, and other malicious activities aimed at stealing data and money.” Al-Nasser added: “Our presence at Assima Mall presented an important opportunity for our staff to directly engage with the mall’s visitors, pro- viding detailed explanations and ex- tensive information on the best solutions and methods for the safe use of banking cards and protecting their accounts. They also discussed customer rights and banking duties, steps to avoid falling victim to fraud and phishing, as well as raising awareness about the importance of adopting a culture of investment and savings. Additionally, they high- lighted the role of banking institu- tions in financing, particularly Islamic financing. Moreover, visitors were introduced to our diverse and innovative range of products and services, designed to enhance their experience amid the rapid advance- ments in the financial and banking sector.” It is worth noting that KIB is commit- ted to its leading and effective role in raising community awareness, which is considered an essential part of its comprehensive social responsibility strategy. The Bank constantly strives to launch initiatives that broadly en- hance financial literacy and to par- ticipate in promising events that support the goals of the “Let's Be Aware” campaign, embodying its main slogan, “Bank for Life”. the BANKING EXECUTIVE 26 ISSUE 188 AUGUST 2024