The Banking Executive Magazine - April 2022 Issue

Banque Saudi Fransi the BANKING EXECUTIVE 48 ISSUE 160 APRIL 2022 Banque Saudi Fransi PARTNERS WITH BACKBASE FOR DIGITAL SERVICES Banque Saudi Fransi has selected Backbase’s engagement banking platform to provide its clients with digital banking services. The platform will enable the bank’s clients to enjoy digital banking prod- ucts and services, especially for the retail customers, according to a press release on Monday. The partnership comes in line with the bank’s strategy to develop its of- fers and lead the digital banking rev olution in Saudi Arabia. Haitham Aljarbooa, Head of Con- sumer Banking Services at Banque Saudi Fransi, said, “We strongly be- lieve that Backbase is the best-fit partner to help us deliver on our in- novation ambitions, and we are ex- cited to be partnering with the leading engagement banking plat- form provider, and look forward to elevating our banking experience as a result.” Meanwhile, Regional Vice President for Backbase, Matthijs Eijpe, noted: “The genesis of our partnership with BSF stems from the same notion; having a partner with a similar vi- sion, looking closely at every aspect of the customer experience journey, and seeking ways to improve, up- grade and elevate it.” In 2021, Banque Saudi Fransi logged net profits worth SAR 3.45 billion, a 123.16% year-on-year (YoY) leap from SAR 1.55 billion.