The Banking Executive Magazine - April 2021

ADCB PJSC • Focus on market-leading digitisa- tion, advanced analytics and artifi- cial intelligence through implementation of a comprehen- sive roadmap across the Bank to drive customer acquisition, en- gagement and experience. The Bank is adopting an agile and effi- cient operating model, leveraging technology to enable delivery of digital and analytical capabilities with speed and improved produc- tivity • Continuation of successful strategy to attract CASA deposits. Further development of Consumer Bank- ing business through growth in mortgages and credit cards, en- abled by a revamped digital value proposition. Expansion of Whole- sale Banking through a wide range of fee-generating services and broadening to new customer seg- ments DIGITAL TRANSFORMATION BUILDS ON CONTINUED INCREASE IN CUSTOMER ENGAGEMENT • The Bank launched 9 digital cus- tomer releases during the quarter, bringing the cumulative total to 71 releases since inception of the dig- ital transformation programme* • New developments in Q1’21 for Consumer Banking included the introduction of credit card loans on the ADCB Mobile Banking app and the launch of a new e-KYC portal to allow customers to easily update identity documents • Consumer Banking subscribers and active digital users as at 31 March 2021 were 22% higher than a year earlier while digital bill payments and fund transfers were up 42% year on year in Q1’21 • Wholesale Banking introduced en- hanced self-service capabilities, in- cluding enabling a bulk transac- tions approval feature on the Pro- Cash digital cash management platform; APIs were launched to extend virtual account opening and closing to additional cus- tomers ADCB EGYPT DELIVERING DOUBLE DIGIT GROWTH IN NET PROFIT AND A RETURN ON EQUITY OF 22% IN LINE WITH ENHANCED STRATEGY TO ACHIEVE GREATER EFFICIENCIES AND CAPTURE GROWTH IN A HIGH POTENTIAL MARKET • ADCB Egypt finalised its 5 year strategy and is implementing a new operating model to achieve accel- erated growth and greater effi- ciency, while stepping up recruitment of new talent in key areas of the Bank • Q1’21 net profit of EGP 170 mil- the BANKING EXECUTIVE 20 ISSUE 148 APRIL 2021