The Banking Executive Magazine - April 2025

Emirates NBD Emirates NBD PARTNERS WITH APPRO TO REVOLUTIONISE RETAIL BANKING ONBOARDING Emirates NBD, a leading banking group in the MENAT region, an- nounced a partnership with Appro, a fintech platform launched by SC Ventures, to significantly enhance its retail banking onboarding process, significantly reducing application times from hours to just three min- utes. Appro digitises the retail banking user journey, allowing customers to complete a single application per product. Emirates NBD can then utilise the data to perform necessary onboarding activities, including Know Your Customer (KYC) checks, customer due diligence, credit as- sessments, and fraud checks. Integrating Appro into Emirates NBD’s processes provides the poten- tial to deliver significant gains in ef- ficiency and customer experience, including accelerating onboarding, demonstrably reducing fraud risk and ensuring robust compliance. Cus- tomers benefit from a faster, more transparent application process, leading to increased satisfaction, greater trust, and ultimately, stronger customer relationships. Marwan Hadi, Group Head Retail Banking & Wealth Management at Emirates NBD, said: “Our partner- ship with Appro exemplifies Emirates NBD’s commitment to leveraging cutting-edge fintech solutions to streamline processes and enhance customer experiences. By transform- ing our onboarding experience, we are not only improving efficiency but also strengthening our fraud preven- tion capabilities.” Tarek Osman, Co-Founder & Com- mercial Director at Appro said: “Appro is dedicated to revolutionis- ing the customer banking experience and making their onboarding as seamless as possible. We are de- lighted to partner with Emirates NBD and enhance their customer experi- ence.” the BANKING EXECUTIVE 16 ISSUE 196 APRIL 2025